Dinesh Motiani

Led strategic initiatives to drive significant growth in community expansion, traffic, and brand visibility for a leading professional networking and hiring platform.

• Led a team of 5 associates, achieving 200% community expansion and 250% traffic growth, significantly enhancing brand visibility.
• Relaunched the B2B platform with 10+ strategic feature recommendations, securing top-10 rankings for major commercial keywords and boosting organic lead generation.
• Executed performance-driven B2B marketing campaigns and competitor benchmarking, generating over 800 high-quality corporate leads.
• Achieved a 300% increase in recruiter sign-ups and job/internship listings within six months, significantly accelerating marketplace growth.
• Developed and implemented automation strategies for periodic user-centric newsletters and recommendations, reducing manual intervention and improving efficiency.
• Successfully launched a Merchandise Store, driving increased user engagement through incentive-based campaigns for registrations, participation, and competitions.
• Conducted in-depth retention analysis to identify churn drivers and implement data-backed strategies, significantly improving audience retention.
• Initiated a User Profile Update campaign, successfully decreasing user churn rate by enhancing personalized recommendations.
• Coordinated promotions for over 20 campaigns for major accounts (e.g., Reliance, Tata Group, Amazon, Novartis), resulting in 2M+ registrations and 50M+ impressions.
• Achieved 140% YoY growth in college events through 200+ partnerships with leading institutes (e.g., SIBM Pune, BITS Goa, IIT Indore), enhancing user acquisition and brand visibility.
• Significantly improved key SEO metrics: achieving +130% YoY in MT, +120% YoY in ranking keywords, +140% YoY in platform mentions, and a +2 increase in domain authority.
• Directed and optimized growth channels including Campus Connect, Affiliate Network, Performance Ads, Emailers, and WhatsApp, ensuring effective campaign execution and sustained growth.

Drove key marketing and communication initiatives, focusing on community expansion, traffic growth, and brand visibility.

• Led a team of 5 associates, achieving 200% community expansion and 300% traffic growth, significantly improving brand visibility.
• Developed the Annual Operations Plan, targeting 300% community growth by creating a bottom-up Excel model for category and sub-category market sizing across PAN India.
• Recruited, trained, and mentored 3 associates, enhancing team performance and operational efficiency.
• Co-owned promotions for over 50 campaigns for major accounts (e.g., Flipkart, Walmart, Accenture, L'Oréal), yielding 2.5M+ registrations and 60M+ impressions.
• Significantly boosted organic traffic and SEO metrics: achieving +900% YoY in MT, +220% YoY in ranking keywords, ~190% in platform mentions, and a +5 increase in domain authority.
• Drove 190% YoY growth in college events through 500+ partnerships (e.g., IIT Bombay), enhancing user acquisition and brand awareness.
• Integrated MoeEngage as a customer engagement platform, optimizing user events to increase sign-up rates, average session duration, and user retention.
• Managed and executed growth campaigns across multiple channels, including Campus Connect, Affiliate Network, Performance Ads, Emailers, and WhatsApp.
• Drafted the concept and structure for the User Referral Program in collaboration with the Product team, aligning with the annual operations plan.

Supported digital marketing efforts, focusing on social media, website management, and SEO.

• Increased social media reach by 180% through strategic content generation and targeted social campaigns.
• Managed the WordPress backend for the company's e-commerce website and performed data analysis of promotion channels using Google Analytics and Google Search Console.
• Executed Off-Page and On-Page SEO strategies, including link building, keyword research, and competitor analysis, to enhance website SERP, Domain Authority, and user experience.

Optimized website performance and search engine rankings through comprehensive SEO strategies.

• Managed WordPress backends for two websites (Datafusionsol & B2Bturbo) and conducted data analysis of promotion channels using Google Analytics and Google Search Console.
• Developed and implemented link building strategies and Off-Page SEO, including keyword research and competitor analysis, to boost website SERP and Domain Authority.
• Collaborated with writers to implement content strategies for both websites, improving Search Engine Ranking for key business-related keywords.
• Owned Brand Mention strategies across guest posting and blogging platforms, increasing total outreach by 140% and generating new leads and customers.

Covered an international conference, documenting participation from diverse countries.

• Provided media coverage for the 3rd Vision for Future conference organized by B.R.I.C.S., featuring 100+ delegates from 10+ countries including Russia, England, and China.

Contributed to the expansion of Unstop's digital marketing ecosystem and brand presence.

• Built the Affiliate Network channel from inception, driving incremental growth and expanding the company's marketing ecosystem.
• Managed email and performance ad campaigns, optimizing key metrics such as CPA, CTR, and open rates.
• Scaled Instagram presence, increasing follower count by 400% and boosting average engagement by 1500%, significantly amplifying brand visibility.
• Crafted compelling brand communication strategies, ensuring consistent messaging across all channels and enhancing brand perception.
• Co-owned promotions for over 20 campaigns for major accounts (e.g., Aditya Birla Group, Reliance, Tata Group), generating 500K+ registrations and 15M+ impressions.

Led and managed major events and skill development initiatives for the college photography society.

• Led a team of 40+ members in organizing 5 flagship events for over 100 schools nationwide, increasing average footfall by 80% YoY.
• Organized the annual photography exhibition at Nexus (SVC's cultural fest) and spearheaded 2 photography skill development projects along with 10+ webinars.

Contributed to community development through education and fundraising efforts for an NGO.

• Provided education to underprivileged children in Delhi slum areas and actively contributed to fundraising campaigns, generating revenue for NGO development.

Maximized the impact of Unstop's Shark Tank India feature, leading to a record 83 national media coverages (including ET, Zee News, TOI, Jagran) at no cost.

Recognized by the CEO for outstanding work excellence within 6 months of joining.

Won over 10 positions in various filmmaking and photography competitions.

Achieved 1st position in Class X and ranked among the top 1% in the science stream for Class XII.